Strategic growth plan for Simply Coffee Essay Example | Topics and Well Written Essays - 5000 words

Strategic growth plan for Simply Coffee - Essay Example There are several components which factor into a strategic growth plan, all which provide different alternatives for continuous growth and development of a business. Within this are several special alternatives that are associated with small businesses, specifically because the growth incorporates not only changes within the external environment, but are also inclusive of ways in which the internal environment needs to change. Incorporating specific alterations can provide further development within an organization while promoting healthy growth within a company. 2.0 Strategic Growth Plan 2.1 Executive Summary The small business which will be evaluated for a strategic growth plan is â€Å"Simply Coffee.† The focus of this particular business is to provide coffee machines to other businesses that are interested in extra compensation with the on the go concept. The machine is placed into a specific business with available coffee which the individuals can pay for while they are g oing through for other needs. The coffee machines are combined with special coffee beans that are provided regularly to clients for a specific taste, including beans of espresso, latte, cappuccino or regular black coffee. The company has provided a commitment to sustainable economics, specifically with a guarantee that rainforest won’t be harmed and that the farmers that provide the coffee receive fair compensation. Each of these products are also inclusive of on – site training to connect the machine and make sure that all of the components are ready for servicing so individuals can get their own coffee while moving through a line or while on the go. Retailers are also provided with marketing materials, including graphics, floor graphics, wobblers, interior and exterior graphics and external banners (Simply Coffee, 2011). The main concept of Simply Coffee began several years ago because of the noticed trend of individuals who needed items faster. The main ideology was to create a coffee machine which could provide a variety of coffees quickly and without waiting for the specialized mixes which are often included in coffee houses. The main ideal began with noticing that coffee and tea are one of the fastest growing sectors in the coffee industry and is inclusive of 22% of sales and growth each year and a profit of 120 million per year. The industry is combined with the ideology of on the go becoming even more popular, specifically which the majority of the population is interested in because of the need to move quickly while getting the daily enjoyment of tea or coffee. The machine is designed to not only offer quick coffee but also adds into retail value without taking up retail space. It is through the noticed trends in the market and changes which are associated with this that has built the main demand of the business (Simply Coffee, 2011). 2.2 Vision and Mission The vision of the Simply Coffee will be based on growth for the coffee machines a s well as popularity that will be provided to those who are interested in the coffee. The vision will include retailers implementing the machines in the stores with continuous demand for the coffee beans. The vision will also be inclusive of consumers recognizing the coffee as high quality, specifically in relation to coffee from home or from cafes. The mission will be based on growth of the demand of the coffee machines and finding the perfect cup for consumers while they are on the go. 2.3 Critical Success Factors The main concept which will need to be used with Simply Coffee is one which is based on changing the success of the company by altering the growth of the company. For the company to succeed, a stronger plan needs to be implemented with marketing. This will need to be based on recognizing the